Last week we discussed how to determine what your customers are looking for in their shopping experience. Today we will talk about the concept of ‘consistency’ and how this concept can take your customer service to the next level. Consistency is key to great customer service. Here are three ways to develop consistency: Avoid offering too many customer service options. It’s easy to get caught up in giving customers what they want and straying from your original vision. Instead, stay true to your vision and offer one or two solid customer service techniques to set you apart from competition. Fine

Great customer experience is paramount and can make or break your business. These days we have little patience for lousy service, and easily get tired of waiting, trying to get a real person on the line, going through an interrogation to return something or attempting to communicate through a language barrier. Providing a simple, efficient, pleasant experience will ensure repeat business and great referrals. Having a clearly defined customer service strategy, as part of your overall business vision, will set you up for success, and defining what is important to you the business owner, can help you develop this strategy.