Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. So, how do you draw them in and then convert? By being: Inviting Informative Enjoyable The biggest fear of most new customers is the dread buyer’s remorse. And you should aim to avoid this, at all costs. If you have provided a quality product that delivers on your marketing claims this should be mitigated. But how can you deal with it if it
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