There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.
Today we’re going to start with a brief look at the three paths that each business faces and show you which one is your path to success. Then we’ll talk about the mindset it takes to attract those big clients.
There are three major paths a business can take:
- Snail Speed
- The Shooting Star
- Catching the Big Fish
A lot of business owners end up working themselves into the ground without much reward or success. This can happen when you fool yourself into thinking you will find quick success. You may also end up on this path when you are afraid of change.
The Shooting Star
This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen when you spend all of your time and energy on smaller clients and not taking the time to find those large clients, which will sustain your business after the small client sales slowdown.
Catching the Big Fish
This is the path that allows you to build your business at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips in place:
- Attract, keep and lock in big clients.
- Integrate “big business” culture into your company and employees.
- Acquire the expertise you need to grow.
- Have the courage to make changes as you grow.
Now we are going to talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.
Think of all the benefits of aiming at bigger clients:
- Highly Profitable
In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get stuck on the thought that a large company doesn’t need anything from a small business like yours, but this is not true at all! Once you take a look at how big companies operate, it’s important to know which ones are the best fit with your company.
If you’re not sure where to start and feel a little intimidated about catching the big fish, try our GUIDED TOUR to get help from our amazing business coaches.