Finding Your ‘Big Fish’.

Last post we spoke about how implementing a ‘big-company’ mindset in your business will help overcome the mental obstacles that can get in the way of landing those big clients – or Big Fish. In this week’s post we are going to discuss how to determine who your ‘fish’ are and also talk about potential ‘red tape’ you may encounter along the way. Now, before you try and land your bigger clients you really need to understand who they are, and stand in their shoes. You need to understand their purchasing habits and procedures. Here we look at four main

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Think Like a ‘Big’ Company

In the last post we chatted about catching and keeping big clients, or “big fish”, the ones that will sustain your business over the long run. Today we’re going to go a step further and discuss how to understand and think like a ‘big fish’ company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, it is important that your team is onboard with your approach and vision. Here are six tips to finding big client success: First Impression: This is your one shot to land that

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Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths that each business faces and show you which one is your path to success. Then we’ll talk about the mindset it takes to attract those big clients. There are three major paths a business can take: Snail Speed The Shooting Star Catching the Big Fish Snail Speed A lot of business owners end up working themselves into the ground without much reward

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The 1% Rule

Just like the effects of compounding interest, making small changes regularly can have a huge impact over the longer term. Last week we discussed how consistency is key for great customer service. Going forward from last post, once you have the consistency of your customer service down pat you can then focus on adding value to your business. The 1% rule simply means to add value to your customer service one percent at a time. You may think that 1% seems like a small amount, but if you approach the vision for your business with small, consistent steps you will

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Consistency Is Key

Last week we discussed how to determine what your customers are looking for in their shopping experience. Today we will talk about the concept of ‘consistency’ and how this concept can take your customer service to the next level. Consistency is key to great customer service. Here are three ways to develop consistency: Avoid offering too many customer service options. It’s easy to get caught up in giving customers what they want and straying from your original vision. Instead, stay true to your vision and offer one or two solid customer service techniques to set you apart from competition. Fine

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