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Prepare for Lift Off!

In the last post I gave you a list of tips and tricks to use to make Word of Mouth (WOM) work for your business. Hopefully you found which ones are the best fit for your company, products and target customers, so you can put them to work in your Word of Mouth campaign. Today we are going to wrap up this topic on Word of Mouth, and provide you with specific steps to create a WOM marketing campaign. Let’s take a look at those steps: Seed the market. Find a way to get your product into the hands of

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Put it all to Work!

In the last post we covered how to put together a Word of Mouth campaign. Today we’re going to give you some great ways to use word of mouth when building and executing your campaign. We’ve put together a list, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman, you can find these tips in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your original customers shamelessly Give them incentives to engage in word of

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Research & Implement

In this week’s post we discuss how to research and create a ‘Word of Mouth’ campaign. People tend to remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary. As you’re researching, here are some questions you need to ask yourself

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Decoding Word of Mouth Messages

In today’s post we will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or services you will usually receive an amazing influx of sales and new customers, this is one of the best things that can happen for your business. A way to help to facilitate this is by offering free products to experts for them to review. Expert opinion can also bring about new ideas that

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Uncomplicating the Decision Making Process

In this week’s post we are covering the concept of uncomplicating the decision making process to make it more efficient for both you and your customers/clients. There are essentially 5 stages in the decision making process. The customer will: Give the product/service a chance to transition from a “no” to a “maybe”. Investigate the different options and products available. Observe the product to check for potential features and benefits, to see if it aligns with their needs. Become a customer and purchase their first item. They will be able to form their opinion of you and your product. Purchase again

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