In the last post I gave you a list of tips and tricks to use to make Word of Mouth (WOM) work for your business. Hopefully you found which ones are the best fit for your company, products and target customers, so you can put them to work in your Word of Mouth campaign. Today we are going to wrap up this topic on Word of Mouth, and provide you with specific steps to create a WOM marketing campaign. Let’s take a look at those steps: Seed the market. Find a way to get your product into the hands of
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