Today we’re going to delve into the power of Word of Mouth (WOM). We’ll discuss the six step process to success and over 30 different ways to encompass the power of WOM. So, let’s get started! There are six steps to successful word of mouth for your business: Understand your customers’ values and priorities, this will help you understand why they would want to buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 &
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