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The Power of Word of Mouth

Today we’re going to delve into the power of Word of Mouth (WOM). We’ll discuss the six step process to success and over 30 different ways to encompass the power of WOM. So, let’s get started! There are six steps to successful word of mouth for your business: Understand your customers’ values and priorities, this will help you understand why they would want to buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 &

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Word of Mouth Tactics – Part 3

In the last post we discussed how putting a system in place to help your customers shorten their purchase decision time can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth to give you a tool to measure the word of mouth circulating around your company, products and services. This will determine where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive

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Word of Mouth Tactics – Part 2

Last post we began our series on ‘word of mouth’ and discussed ways to keep your customers purchase experience short and sweet. Today we’re going to talk about the power of word of mouth and how to use it to your advantage. The reality is, sometimes we need an advisor to guide us when making purchase decisions. We rely on the expertise of others to give us confidence that we have made the right decision when making a purchase. When you take the time to understand exactly how word of mouth works, you’ll see all the great advantages it has

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Word of Mouth Tactics – Part 1

Today is the start of a new series, where we will be talking all about ‘Word of Mouth’ and how it can make or break a business in a very short period of time. In today’s post we will cover exactly what ‘Word of Mouth’ is. Word of Mouth is easily the most powerful form of marketing and the best part is it’s absolutely free. People like to talk about the ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll

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Multiply Your Profits – Part 4

Over the last few posts we have discussed how to multiply your profits, using the resources you currently have within your business. So far we’ve covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Give Away the Farm Today we’ll finish up this series with the last three tips. We’ll cover: Finding Your Pot of Gold Stay at the Top of Your Game Wealth from the Inside Out These are key areas to focus on, to

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