Mortar Makes it Happen

There are three keys to successful business development and putting the right bricks in place to build a solid foundation for any business:


Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and throughout your business. This is where you can stand out from the crowd and express how your product or service provides the ideal solution for your prospective buyers.


The numbers 😊 We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right-and do more of the same. Your negative responses will indicate what you’re doing wrong-and give you the opportunity to fix it. The old saying “What you can’t measure you can’t manage”, so it is critical to track your numbers.


Once you know what areas are working, you can narrow down those areas and concentrate on making them the stand out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.

We can help you work through these three areas to put together your ultimate business – check out your GUIDED TOUR.

Over the next few lessons we are going to transition to the 7 specific areas you need to consider to fine tune your plan for the ultimate level of success – stay tuned 😊

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy