The Corporate Puzzle

There are 7 specific areas you need to consider in your scaling your business

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will set you up for the ultimate level of success. In this week’s blog we are going to cover the first three.

Primary Aim

It’s essential in business development to set goals and see a vision for the future. Go beyond the business, think about what you want out of life. What do you dream about? What does success look like to you? Being clear on these things will give you the momentum to get started and keep you going under pressure. Even take a minute to write them down and tape to your desk for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but below are some popular ones:

  1. Financial: Setting Financial goals is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to readjust when you need to, to help achieve this goal.
  2. Business Opportunities: When considering partnerships and other business opportunities you need to think about whether or not they will help you reach your primary aim. Are they a good fit and will they help you meet your primary aim? Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit you or stress yourself out. You need to find some quantifiable things you can use to measure your progress toward your primary aim. These are just two suggestions, but make sure no matter what objectives you set you keep an eyes on details, as these are one of the biggest keys to your success.

Organisational Strategy

The strength of your organisational structure can make or break your business, so it’s important to take the time to put together a solid structure for your business to grow from. Commonly a company is organised around the roles and responsibilities that need to be taken care of on a daily basis and the personalities that need to full fill those roles.

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company it will be easy to set up a position structure that will work.

Don’t forget to put together job descriptions that are clear and concise. Your employees should sign a statement of their roles and responsibilities. This ensures everyone is on the same page and knows what is expected of them.

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