Direct Mail or Bust!

Direct response marketing is as the name suggest. marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, raise your branding, promote products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Gift Vouchers or other incentives
  • Telemarketing

Some of the benefits of Direct Response Marketing

  • A great way to use free time during lulls in business
  • Another channel to improve customer relationships
  • Great way to upsell and cross sell to current customers
  • Inexpensive avenue to raise new business
  • Supplement your current marketing program
  • Cost-effective way to reach target markets
  • Offers measurable results
  • Reach outside your local area for new business
  • Increase the effectiveness of your sales team

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.

Our GUIDED TOUR can help you put together a great direct response marketing plan and get you on your way to heightened success