Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. So, how do you draw them in and then convert?

By being:

• Inviting
• Informative
• Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. And you should aim to avoid this, at all costs. If you have provided a quality product that delivers on your marketing claims this should be mitigated.

But how can you deal with it if it does occur?

• Offer to refund money-no questions asked
• Offer a bonus they can keep even if they return the product.

This will also increase your customers trust levels, just for offering these things.

There are number of other ways to turn a prospect into a customer:

1. Offer an introductory price as an opportunity for you to test the market.
2. Offer a lower price with the reason of pushing inventory to pay your tax, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
3. Offer an incentive to refer.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

As you can see the options are really are as limitless as you make them. You can test these ideas on your market and see what works for you and your business. And remember:

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll lift your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our GUIDED TOUR gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.